About
Ah, shucks. You want to know more about us? That is real sweet.
Fit is not a compromise.
Outdoor apparel brands traditionally use a mix of sizing information to develop sizing that is "close enough" for their target market.
By trying to fit everyone, they are effectively fitting no one.
We believe every user deserves a kit that is custom made to fit your body resulting in your best performance in the mountains.
Features for individuals, not market segments.
You know your outdoor needs better than anybody.
Prefer to keep your beacon in a pants pocket rather than a sling? Carry a lot of candy in your pockets to keep the kids happy on a snowy day? Yeah, we've got you covered.
Our whole system is designed around you. That's kind of the point.
Inclusivity from the ground up.
Think about it. The first thing you do in any apparel shopping experience is identify your gender - Men’s or Women’s. That doesn’t make any sense to us. We want anyone and everyone to feel comfortable in their gear. And your gender has nothing to do with that. Your perfect fit and style choices are what we care about.
This marks the end of men's v. women's colours, the pink tax, and other common practices that have become the norm in the outdoor industry.
People. Planet. Profit.
This is what matters to us. In that order.
Have a look at our sustainability page to understand how our entire model is built to support a more sustainable and socially responsible future.